We collect two types of information:
“personally identifiable” information (meaning it can be used to specifically identify you); or
“non-personally identifiable” information (meaning it relates to you but can’t be used to specifically identify you i.e. anonymous data like which search engine you may have used to find our site).
We collect different information at different points in your user or customer journey with Mabel and Meg. These interaction points include the following:
Browsing our site;
Saving an item;
Registering on Mabel and Meg;
Logging into Mabel and Meg once registered;
Making a purchase from Mabel and Meg (i.e. adding to cart, checking out and completing a purchase);
Contacting Mabel and Meg support, either about an order or for any other reason;
Using Mabel and Meg’s social media channels;
Clicking on Mabel and Meg banners, hyperlinks or plugins.
At the above interaction points, we collect the following information about you;
Browsing Mabel and Meg: irrespective of whether you are logged in when on our website, we use cookies and code which is embedded in our systems to gather and record certain System Collected Data regarding the visitors to the site, such as:
The IP address of the computer or the proxy server that you use to access Mabel and Meg – this is personally identifiable information;
The type of device used to access our Services, your computer operating system details and settings, your type of web browser and your settings for that browser, the name of your ISP, (if you are accessing Mabel and Meg using a mobile device) your mobile device, your mobile operating system, your mobile device identifier provided by your mobile device operating system, and location data (if you have that functionality set up) and other general device or systems information – this is non-personally identifiable information;
statistical information and log data about number of visits to certain pages on the site (e.g. the home page); the pages you viewed and activities you carried out during your visit; the date and time of your visit; the duration of an individual page view, the paths taken by visitors through the site – this is also non-personally identifiable information.
If you are logged in on Mabel and Meg when browsing, a cookie on your device will also identify you, and record and associate all of this non-personally identifiable usage information and log data with your account.
Saving items: irrespective of whether you are logged in when on Mabel and Meg, we use cookies and code which is embedded in our systems to gather and record certain Directly Provided Data every time you click the button to save an item on Mabel and Meg. That Directly Provided Data relates to the item, number of and other product attributes of the item you’ve saved, so that item can then be displayed in your ‘Cart’ list until the end of that visit or until you remove it from your ‘Cart’ during that visit. This is non-personally identifiable information.
We may also use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information you’ve provided to them or they’ve collected from your use of their services.
When placing an order, you are required to provide us with at least the following Directly Provided Data, all of which will be personally identifiable information:
Your name;
Your email address;
Your postal address – this may be provided by PayPal if you select this payment method;
Any further information you provide to us at this stage is also Directly Provided Data, all of which will be personally identifiable information.
If you choose to create an account and register with us, Mabel and Meg will keep that Directly Provided Data for as long as you are registered with us, so that we can then use it to identify you, to operate all the systems (such as delivery systems), and to offer you a personalised, and streamlined experience on Mabel and Meg.
Logging into Mabel and Meg: Once registered, if you wish to log in, you will need to input your email address and password again, which is Directly Provided Data and personally identifiable information. This will be matched to the up-to-date Directly Provided Data of the same type associated with your account to confirm your identity and grant your account access.
Purchasing from Mabel and Meg: To purchase products from Mabel and Meg, you will need to do the following:
Click the relevant button on the site to add the product(s) to your cart – at which point our systems will collect this Directly Provided Data relating to the item, volume and other product attributes of the item(s) you’ve added, so the item(s) can then be displayed in your ‘Cart’ until the end of that visit. This is non-personally identifiable information;
Select certain options relating to the delivery of the products you wish to order – our systems will collect this Directly Provided Data relating to your delivery selections in order to be able to fulfil and deliver your products to you by your required delivery method, should you complete your order. This is non-personally identifiable information;
Input certain details relating to your credit card, or log-in details for certain other payment systems, such as PayPal or Amazon Payments. This Directly Provided Data will be collected by our systems, so we can take the required payment for the products you wish to purchase, should you complete your order. These details are personally identifiable information.
To complete your order, you finally need to click the relevant button to ‘Place Order’. When we have this Directly Provided Data, we will record the full details of the completed order in our systems so we can (a) fulfil and deliver your order, (b) add it to your order history and have a record of your purchases in order to deal with any queries you may have or process any returns you may wish to make, and (c) include it within the financial records of our business transactions. This is all personally identifiable information provided by you.
Contacting Mabel and Meg Support: if you contact our customer support team for any reason (for example when you submit a question using support email), irrespective of which of the available communication channels you use to contact us, we will record the contact and collect all applicable information relating to the contact. Details of the contact with you will be both Directly Provided Data and personally identifiable information, which we will then:
keep and use to help us categorise your specific question or contact, respond to it, and, if applicable, investigate, deal with and resolve any issue or incident, and
keep for so long as you are registered with us so we have a history of all of our communications with you, any issues you may have had with us, and what we did to resolve those issues or incidents, which we can then use to ensure that we deal with any further contacts appropriately.
Using or interacting with Mabel and Meg social media channels: When you use or interact with any of our social media channels (like Instagram and Pinterest), we may collect, record and retain certain System Collected Data and User-Authorised Data regarding your activities on those social media channels, such as the frequency of your visits. For example, if you choose to use the Instagram “like” button to indicate you like any of our images, or if you tag any of your social media contacts or link to them in any content you post, we will record this information. This is most likely to be non-personally identifiable information but may also include personally identifiable information depending upon your settings with those channels.
Any content you put on or add to any of our social media channels will be Directly Provided Data, which may be personally identifiable information depending upon the content. We will collect, record and use that content and any other information you provide when putting or adding it to any of our social media channels (including any information that you have permitted those social media channels to share with us or that is allowed by your user settings on those sites).
Finally, any additional information about you that you need to provide when you use a particular social media channel or app will be explained in the terms and conditions for that app.
Clicking on Mabel and Meg emails, banners, hyperlinks or plugins: if you view or click on emails that we have sent you, or on banners, hyperlinks or plugins we have placed on our website or other websites, both the fact that you have done so , as well as the address of the site you were on when you did so, will be Directly Provided Data that we will record. This is all non-personally identifiable information. We will use this information to track and analyse how successful those emails, banners, hyperlinks or plugins are in engaging with you. We constantly strive to improve Mabel and Meg and out services, which means we may create new ways to collect information from you. If we do, we’ll tell you about any new information we are collecting through updates to this notice.
